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CX

Motivate Your Mortgage Team to CX Excellence

The other morning, my two-year-old daughter was refusing to eat her breakfast. Normally, we would just save it for her next meal, but this ...
Motivate mortgage team members to excellence in customer experience with recognition, compensation, and through competition.
Strategies

Rise of AI: STRATMOR, ChatGPT on AI in the Mortgage Industry

There is no version of the future that doesn’t include Artificial Intelligence — AI. That genie is out of the bottle, and the only ...
Artificial intelligence, AI, will have an impact on the mortgage industry.
CX

Mortgage Originators’ Guide to Success in the Age of AI

The future is coming into focus more and more each day. Pretty soon, our cars will all drive (maybe even fly) themselves, we’ll be ...
AI is the future, and mortgage loan originators who learn to use it have a greater chance of future success.
Strategies

Thinking About Wholesale? Considerations for LOs and Lenders

It is no secret that mortgage industry volumes and profits are under extreme duress. Mortgage originators are scrambling to generate new business as demand ...
The wholesale channel may be the puzzle piece that fits for mortgage originators and lenders considering moving into or expanding into a new mortgage channel.
CX

Drive More Revenue by Rethinking Your Mortgage Broker Relationships

This past weekend, I found myself eating a melting protein bar in a hot, crowded, outdoor venue that smelled vaguely of barnyard animals and ...
For mortgage lenders in the Wholesale space, the rate sheet may feed short-term sales, but relationships with mortgage broker partners will ultimately determine long-term success.
Strategies

Home Equity Lending: Opportunity, Necessity or Distraction?

Mortgage bankers are continuously focused on new products to gain a competitive edge. This is typically done to take advantage of the normal ebbs ...
Mortgage lenders in 2023 are considering their mortgage loan product line. STRATMOR analyzes the home equity lending market.

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