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CX

An LO’s Guide to Creating Unexpected Delight for Borrowers

Last week, I stayed at a Marriott hotel in the West End of Washington, D.C., one of the nicer neighborhoods in the city. And ...
What does it take to exceed expectations and delight borrowers in 2024?
Strategies

Parrying the Pitfalls of Process Improvement

This month, I sat down with fellow STRATMOR Principal Jennifer Fortier to wade into the murky waters of process improvement. Successful execution of process ...
Dispelling the myth that there can be only one perfect process to achieve a desired result.
CX

Grow Revenue in the Fertile Ground of CX

One of my favorite things about my wife is that whenever something in our house breaks (like our AC unit, our refrigerator, or our ...
Where can mortgage lenders best spend money to make money in this market?
Strategies

Step into Our Office: Couples Therapy for Lenders and Vendors

When you fly as much as I do—many of our readers are frequent flyers too—you sometimes hit the bottom of the barrel for things ...
STRATMOR is helping mortgage lenders and industry vendors imagine a world where communication is fluid between the two groups and produces effective solutions.
CX

The Next Mortgage Frontier: Attracting and Engaging Gen Z

The other day at the grocery store, I overheard someone mention the name Tom Cruise, only to have their teenage child respond with, “Is ...
Mortgage lenders must learn how to attract and engage Gen Z borrowers.
Strategies

Maslow and Mortgages — The Path to Actualization

I don’t remember much about my Psychology 101 class from my freshman year in college. I have a fuzzy recollection of concepts like Pavlov’s ...

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