Market share: IMBs Versus Banks A lot can change in 10 years. Back in 2010, we had the iPhone 4 in our pockets, Toy Story 3 in our movie theaters, and banks were originating 76 percent of all mortgage volume. According to the MBA’s presentation of HMDA data this week at the 2021 MBA Annual Conference, IMBs are now doing 8 out of every 10 government loans and 6 in every 10 conventional loans. If banks are to turn the tide and find their way “back to the future,” they must start with a laser-like focus on providing a stellar customer experience. STRATMOR’s Mike Seminari suggest three steps banks can take to adapt and compete with independents in his October Customer Experience Tip: “What Can Banks Do to Win Back Market Share?”
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