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Article Library


Step into Our Office: Couples Therapy for Lenders and Vendors

When you fly as much as I do—many of our readers are frequent flyers too—you sometimes hit the bottom of the barrel for things ...
STRATMOR is helping mortgage lenders and industry vendors imagine a world where communication is fluid between the two groups and produces effective solutions.

The Next Mortgage Frontier: Attracting and Engaging Gen Z

The other day at the grocery store, I overheard someone mention the name Tom Cruise, only to have their teenage child respond with, “Is ...
Mortgage lenders must learn how to attract and engage Gen Z borrowers.

Maslow and Mortgages — The Path to Actualization

I don’t remember much about my Psychology 101 class from my freshman year in college. I have a fuzzy recollection of concepts like Pavlov’s ...

Fresh Ideas for LOs Looking for Better Results in 2024

At least once a year, usually around Groundhog Day, I think about the enduring comedic genius of Bill Murray and how I should find ...
Mortgage lenders can't keep doing the same things and expect a different outcome. Fresh habits can help smooth the process for borrowers this year.

The Moral of the 2023 Mortgage Industry Story

Last month, we brought you some of the most important lessons our STRATMOR Group advisors uncovered in their work over the past year. As ...
Reviewing the plot and moral of each story from the mortgage industry in 2023 and providing key takeaways can positively influence lender behavior in the world of mortgage lending.

What Are Top-Tier Originators Doing to “Wow” Their Borrowers?

I recently drove past a little Greek restaurant that I used to patronize from time to time. It was good, but it wasn’t great ...
Grab a hot cocoa and lean in to hear “A Tale of Five Testimonials” and learn what top-tier LOs are doing to create “wow” experiences for their borrowers.

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