While Retail LO incentive has bounced between 90 and 100 bps the past several years, one thing lenders need to keep in mind is the cost of the sales hierarchy. A lot of planning goes into LO compensation, but how does the cost of the management stack add up? When thinking about the retail sales hierarchy, STRATMOR’s Compensation Connection Study attempts to cover most roles up to the Senior Production Executive (head of channel) down to the branch level managers. These include the divisional, regional, area, and producing/non-producing branch managers. When looking at the total compensation cost of the sales hierarchy from the 2024 study (FY2023 data), it landed at 85.7 bps of production. This includes base and incentive overrides. It is important to balance the hierarchy in line with other efforts to control costs and maintain a level of efficiency in tepid markets.
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