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Strategies

AI: The GOAT of Your New Mortgage Dream Team

Did you know that goats have rectangular pupils, which give them 340-degree vision? Or that they don’t like stepping into or standing in water? ...
Full Article
The mortgage industry's future is not about AI replacing all the humans, being forced off to pursue new careers in goat management.
April 2026
CX

The Borrower Isn't Yours to Own...

My colleague, STRATMOR Senior Partner Garth Graham, recently appeared on a podcast discussing a question that I can’t stop thinking about: Who owns the ...
Full Article
How do you cut through the noise to own the mortgage borrower relationship?
April 2026
Strategies

Manage Servicing as a Strategic Asset

For the past few years, mortgage lenders have spent a great deal of time adjusting to a purchase-driven market. Refinance opportunities remain are still ...
Full Article
When mortgage executives prioritize servicing, align teams, and measure experience metrics with the same discipline as production results, performance follows.
March 2026
CX

Making the Servicing Relationship Irreplaceable

The other night, I was helping my youngest daughter look for a stuffed animal she absolutely could not sleep without. It was one of ...
Full Article
Thoughtful, appropriate connection between original loan officers and their past clients ensures that familiarity does not erode over time.
March 2026
Strategies

Running with Purpose: Mortgage Leadership in the Year of the Horse

This month, millions around the world are marking the Chinese New Year. In Chinese tradition, the Lunar New Year is not just a celebration ...
Full Article
February 2026
CX

When the Loan Process Strains, What Will Borrowers Remember?

Get ready. It’s Olympic season! I’m going to age myself here, but there’s a moment from the 1992 Olympics (no, not the Dream Team) ...
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When the mortgage loan process strains, what will your borrower remember?
February 2026

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