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Article Library


What Are Top-Tier Originators Doing to “Wow” Their Borrowers?

I recently drove past a little Greek restaurant that I used to patronize from time to time. It was good, but it wasn’t great ...
Grab a hot cocoa and lean in to hear “A Tale of Five Testimonials” and learn what top-tier LOs are doing to create “wow” experiences for their borrowers.

Lessons Learned in a Down Mortgage Market

The mortgage industry goes through cycles. If you’ve been in the business for more than a minute you know this up-down-skyrocket-scrambling-to-make-ends-meet thing is to ...
2022 and 2023 were a rollercoaster ride for the mortgage industry. STRATMOR experts share the lessons they've learned as a result.

Top Three CX Lessons That Will Drive Success in 2024

I recently got to watch my four-year-old daughter, dressed up as a turkey, sing songs about Thanksgiving with all her little turkey classmates. I ...
The time school children spend to learn songs for a pageant shows the importance of learning from the lessons of mortgage industry downturn.
Servicing, Strategies

Maximizing Lender Profitability: Transferring the Servicing Asset

In today’s market, mortgage lenders are facing a challenge: they are not making enough money on originations to sustain their organizations. When your company ...
Mortgage lenders have a choice to keep servicing or transfer the servicing to a servicing provider.

Always Be One Thought Away for Your Borrowers

There’s this song lyric I’ve always loved: “An elephant’s memory’s a curse and a blessing / And you’ll always be one thought away.” In ...
Mortgage lenders can ensure a greater frequency of repeat borrowers over the long term by always being one thought away.

It’s Inertia, and It Can Kill Your Mortgage Business

“Objects remain at rest or stay in motion unless acted upon by an outside force.” —Newton’s First Law of Motion. Inertia affects us all, ...
To break inertia in the mortgage industry, lenders will need to be the force that acts.

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