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Article Library


Parrying the Pitfalls of Process Improvement

This month, I sat down with fellow STRATMOR Principal Jennifer Fortier to wade into the murky waters of process improvement. Successful execution of process ...
Dispelling the myth that there can be only one perfect process to achieve a desired result.

Grow Revenue in the Fertile Ground of CX

One of my favorite things about my wife is that whenever something in our house breaks (like our AC unit, our refrigerator, or our ...
Where can mortgage lenders best spend money to make money in this market?

Step into Our Office: Couples Therapy for Lenders and Vendors

When you fly as much as I do—many of our readers are frequent flyers too—you sometimes hit the bottom of the barrel for things ...
STRATMOR is helping mortgage lenders and industry vendors imagine a world where communication is fluid between the two groups and produces effective solutions.

The Next Mortgage Frontier: Attracting and Engaging Gen Z

The other day at the grocery store, I overheard someone mention the name Tom Cruise, only to have their teenage child respond with, “Is ...
Mortgage lenders must learn how to attract and engage Gen Z borrowers.

Maslow and Mortgages — The Path to Actualization

I don’t remember much about my Psychology 101 class from my freshman year in college. I have a fuzzy recollection of concepts like Pavlov’s ...

Fresh Ideas for LOs Looking for Better Results in 2024

At least once a year, usually around Groundhog Day, I think about the enduring comedic genius of Bill Murray and how I should find ...
Mortgage lenders can't keep doing the same things and expect a different outcome. Fresh habits can help smooth the process for borrowers this year.

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