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CX

The Case for CX ROI: Seven Ways CX Can Boost Your Bottom Line

I’m planning a wine-tasting trip to the Santa Ynez Valley, made famous in the movie, “Sideways.” I love touring wineries because the people leading ...
Mortgage profits are just waiting to be unearthed in the rich soil that is our customer experience
Strategies

STRATMOR’s Greatest Hits: Volume 2024

As we approach the end of 2024, we’re excited to share our “Greatest Hits” compilation. This recap highlights the thought-provoking and impactful articles we ...
STRATMOR's "Greatest Hits" compilation highlights the thought-provoking and impactful articles we published this year, showcasing the key insights, trends and discussions that defined our year.
CX

Recipe for Success in 2025: LO Behaviors Proven to Generate Referrals

My wife mentioned to me the other day that there was some pudding in the fridge with my name on it. Now, most people ...
MortgageCX borrower comments submitted this year show beyond a doubt that “the proof is in the pudding.”
Strategies

Insights Gleaned from Mortgage Industry Events for a Prosperous 2025

“I think it’s true That we’ve all been through some nasty weather Let’s understand that we’re here To handle things together.” It may seem ...
Mortgage lenders taking bold, decisive action to reshape their future are positioning themselves to thrive in 2025 and beyond.
CX

How LOs Are Using Soft Skills to Stay a Step Ahead of AI

Yesterday, I woke up to a low, rolling rumble. It was the laundry kicking on from a timer my wife had set. Then I ...
How can mortgage loan officers develop and maximize their invaluable “soft skills?
Strategies

Once Upon a Mortgage: Building Relationships Through Storytelling

If New York City is the finance hub and Paris is the fashion capital, then Los Angeles is undeniably the epicenter of storytelling. Whether ...
Each borrowers is on their own Hero’s Journey, and loan officers must provide valuable aid to them along the way to make the experience memorable and worth telling others about.

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