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Designing a Race-Winning Mortgage Customer Experience

I was maybe six years old the first time I saw a NASCAR® race on TV. I remember I was thoroughly unimpressed. The only ...
mortgage lending roles and technology parallel those of auto racing pit crews.

Strategies for the Down Cycle: Options for Mortgage Lenders

Psychologists estimate that the average person makes as many as 35,000 decisions per day. Many decisions we make subconsciously, and out of habit; other ...
mortgage lenders face tough decisions in the 2022 lending environment

To Pay or Not to Pay: The Question of Signing Bonuses

It’s no secret that our industry is experiencing a very challenging market right now. We are seeing layoff announcements practically every day, and while ...
mortgage industry signing bonus

Light a Fire Under Your Digital Adoption Plans

We finally did it. My fiancé and I excitedly talked about it, consulted with family and friends, set a date and made a plan ...
Mortgage lenders can light a fire under their digital adoption plans.

The Next Big Mortgage Technology Change: Appraisals

I read recently that some homes in California are going for more than $1 million above their asking price. My first thought? Good luck ...
The next big mortgage technology change may be appraisals.

What a Doll and Her Dream House Teach Us About the Mortgage Ecosystem

We’re living in a mad world. I don’t just say that because I’m writing this as we come out of March Madness, when literally ...

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