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Strategies

Maslow and Mortgages — The Path to Actualization

I don’t remember much about my Psychology 101 class from my freshman year in college. I have a fuzzy recollection of concepts like Pavlov’s ...
Strategies

The Moral of the 2023 Mortgage Industry Story

Last month, we brought you some of the most important lessons our STRATMOR Group advisors uncovered in their work over the past year. As ...
Reviewing the plot and moral of each story from the mortgage industry in 2023 and providing key takeaways can positively influence lender behavior in the world of mortgage lending.
Strategies

Lessons Learned in a Down Mortgage Market

The mortgage industry goes through cycles. If you’ve been in the business for more than a minute you know this up-down-skyrocket-scrambling-to-make-ends-meet thing is to ...
2022 and 2023 were a rollercoaster ride for the mortgage industry. STRATMOR experts share the lessons they've learned as a result.
Servicing, Strategies

Maximizing Lender Profitability: Transferring the Servicing Asset

In today’s market, mortgage lenders are facing a challenge: they are not making enough money on originations to sustain their organizations. When your company ...
Mortgage lenders have a choice to keep servicing or transfer the servicing to a servicing provider.
Strategies

It’s Inertia, and It Can Kill Your Mortgage Business

“Objects remain at rest or stay in motion unless acted upon by an outside force.” —Newton’s First Law of Motion. Inertia affects us all, ...
To break inertia in the mortgage industry, lenders will need to be the force that acts.
CX, Strategies

In the Battle for Borrowers, the Employee Experience Matters

“Be thankful that many people don’t care that much … it makes it that much easier to succeed when you DO care.” —Me, circa ...
In the battle to get and keep mortgage borrowers, a lender's employee experience matters greatly.

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