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Translating the Customer Experience Vision From Leadership to Loan Officer

Share this...TwitterLinkedinI often talk to leaders in the mortgage industry about their customer experience vision and hear things like, “We want customers for life,” ...
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Six Key Takeaways From the 2019 Technology Insight® Study

Share this...TwitterLinkedinSteve Ballmer, CEO of Microsoft from 2000 to 2014 and current owner of the Los Angeles Clippers once said that the number one ...
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A Tale of Three Borrowers

Share this...TwitterLinkedinBehind every mortgage loan experience are multiple stories. This is a tale of three borrowers and their very different loan origination experiences. All ...
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I, Robotics: Robotic Process Automation (RPA) in the Mortgage Industry

Share this...TwitterLinkedinRecently, I asked a lender what his company was doing to reduce processing errors and he told me, “We’re looking into robotics.” I ...
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Face to Face with First-Time Homebuyers

Share this...TwitterLinkedinStudies have shown that more than half of smartphone users stare at their screens more than five hours per day, and the average ...
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Digital Fuels Innovation for a Better Customer Experience

Share this...TwitterLinkedinSTRATMOR has just completed the Digital Innovations section of the 2019 Technology Insight® Study and for the third year in a row, lenders ...
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Which Came First, the Testimonial or the Sale?

Share this...TwitterLinkedinOne of my colleagues is in the market for a new car. How do I know? She asked me not only about the ...
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Who are the Most Tech Savvy Borrowers?

Share this...TwitterLinkedinWith so much emphasis on the Millennial buyer (25-39 year-olds), some of the other major buyer blocks — Gen Z (under 25) as ...
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Myth Busters: Dispelling Common Myths in Mortgage Banking

Share this...TwitterLinkedinThe popular, Emmy-Nominated TV show MythBusters was a weekly documentary in which two Hollywood special effects experts attempted to debunk urban legends by ...
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