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Happy Employees, Happy Customers

Have you ever had to explain a word or phrase to someone and, in doing so, went through your own learning (or re-learning) process? ...
Mortgage lenders may want to take a page from the Chick fil A playbook on how to elevate the customer experience by creating positive employee experiences.

Sales Compensation: Do You Get What You Pay For?

Back when I was a working loan officer (LO), some 30 years ago or more now, we had a saying: you get what you ...
There is push and pull in mortgage lending as loan origination costs are at an all-time high and sales account for more than half this expense.

Motivate Your Mortgage Team to CX Excellence

The other morning, my two-year-old daughter was refusing to eat her breakfast. Normally, we would just save it for her next meal, but this ...
Motivate mortgage team members to excellence in customer experience with recognition, compensation, and through competition.

Rise of AI: STRATMOR, ChatGPT on AI in the Mortgage Industry

There is no version of the future that doesn’t include Artificial Intelligence — AI. That genie is out of the bottle, and the only ...
Artificial intelligence, AI, will have an impact on the mortgage industry.

Mortgage Originators’ Guide to Success in the Age of AI

The future is coming into focus more and more each day. Pretty soon, our cars will all drive (maybe even fly) themselves, we’ll be ...
AI is the future, and mortgage loan originators who learn to use it have a greater chance of future success.

Thinking About Wholesale? Considerations for LOs and Lenders

It is no secret that mortgage industry volumes and profits are under extreme duress. Mortgage originators are scrambling to generate new business as demand ...
The wholesale channel may be the puzzle piece that fits for mortgage originators and lenders considering moving into or expanding into a new mortgage channel.

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