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Article Library


From Chaos to Order: An Award-Winning Mortgage CX Strategy

Move over Rocket Mortgage (formerly Quicken): there’s a new customer experience sheriff in town and its name is Guild Mortgage! The last several years ...
Mortgage lenders face off in the customer experience battle.

Can CX Help Banks Win Back Market Share?

Is it just me, or does 2010 not seem like that long ago? We had the iPhone 4 in our pockets, Toy Story 3 ...
tug of war between independent and bank mortgage lenders for customers.

Mortgage Psych 101 — FOMO (Fear of Missing Out)

In our consulting practice at STRATMOR, there are recurring themes that our clients tend to approach us about in terms of improving their businesses ...
mortgage lender cowers from fear of missing out shadow

How Lenders Can Create a Winning Culture

There’s a saying in college football: “Good records tend to follow good coaches.” Take Nick Saban, for example, who had winning records as head ...
Coach Nick Saban's Alabama football team

Mortgage Industry Consolidation: Fact, Fiction or Frenzy?

If you pay attention to the industry news, you likely have a sense that mortgage merger and acquisition (M&A) activity is hot right now. But is that factual ...
2021 Mortgage industry M&A is mind-blowingly active.

Prepare Now for the Storms Ahead: Build Your Purchase Business

In the mortgage industry, we have survived a tsunami — in fact, we have ridden a wave of profits that the refinance tsunami gave ...
storms rising and mortgage lenders need to prepare for purchase market

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