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CX

Digital Fuels Innovation for a Better Customer Experience

STRATMOR has just completed the Digital Innovations section of the 2019 Technology Insight® Study and for the third year in a row, lenders perceive ...
idea bulb and innovation arrow illustrate how digital fuels innovation for a better customer experience
Sales

Which Came First, the Testimonial or the Sale?

One of my colleagues is in the market for a new car. How do I know? She asked me not only about the car ...
surprised looking yellow chick breaking out of egg surrounded by unhatched eggs.
CX

Who are the Most Tech Savvy Borrowers?

With so much emphasis on the Millennial buyer (25-39 year-olds), some of the other major buyer blocks — Gen Z (under 25) as well ...
tech savvy older woman in casual clothes sitting outside reading her phone screen
Mythbuster

Myth Busters: Dispelling Common Myths in Mortgage Banking

The popular, Emmy-Nominated TV show MythBusters was a weekly documentary in which two Hollywood special effects experts attempted to debunk urban legends by directly ...
man in suit facing subway wall with the words Facts and Myths with arrows in opposite directions under the words
Bank

The Large Bank Mortgage Banking Profitability Conundrum

“The biggest challenge facing banks today is the ability to stay engaged with the customer. Those that do this well will win market share ...
CX

Why Do Independents Beat Big Banks in Customer Satisfaction?

Back in the 1980s, in the days before the Internet, applying for a mortgage loan required physically going into a bank to apply. Independent ...

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