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CX

Use CX to Quarterback Your Team to Success in 2022

25 years ago, Tom Brady and I were both taking snaps for our respective high school football teams. One could argue that his career ...
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Use CX to Quarterback Your Team to Success in 2022
February 2022
CX

Purchase-Centric Habits Are Key to Success in 2022

Did you write down New Year’s resolutions for 2022? If you’re like me, resolutions can be a bit of a mixed bag. It’s great ...
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purchase centric habits are a key for mortgage lender success in 2022
January 2022
Strategies

Consumer Direct: It’s Nurture vs Nature in Purchase Business

Often, my articles start with data. Today, I start with a story. Pretend you are at a cocktail party (a gathering that occurred pre-Covid ...
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It is nurture over nature with borrowers in mortgage purchase market
January 2022
CX

Mapping the Evolving Customer Journey

By all accounts, the buzzword for mortgage lenders headed into 2022 is growth. In our meetings at the most recent Mortgage Bankers Association Annual ...
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The evolving mortgage customer journey
December 2021
CX

Channel “Grinch Energy” for Success in 2022

I have a “Grinch” t-shirt that I wear around the holidays. People assume it’s because I don’t like Christmas, but they’ve got it all ...
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mortgage lenders find your transformational Grinch energy for success in 2022
December 2021
Technology

Digital Success: The Power of Process Led Implementation

There was a time when the home finance industry was the poster child for slow technology adoption. It was as if the industry was ...
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mortgage lenders who choose the right solutions to empower their teams to serve borrowers and who implement new technologies effectively can be strategy superheroes
November 2021

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